Boredom” and a desire to chart a new path for pro athletes prompted Jaylen Brown to launch his own sneaker brand.

After a period of teasing throughout the offseason, Jaylen Brown has formally announced the launch of his own performance sneaker brand, 741. 741's first sneaker, the Rover, is now available for pre-order with deliveries scheduled to begin in late-November.

The Boston Celtic has reportedly turned down over $50 million in shoe endorsements to embark on his own path by starting his own brand. Dubbed 741, it’s a number sequence he’s seen often, and each one personally has a meaning to him of spiritual awakening, hard work, and new beginnings.