As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

During the Galaxy Unpacked keynote presentation, Samsung officially showcased its next flagship smartphones with the Galaxy S25 series. This includes the Galaxy S25, S25 Plus, and S25 Ultra. It's not a surprise as we expect an improved set of features and upgrades like a more powerful processor for better performance,

Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.