"San Diego County has more farms than any other county in the country so when people ask me why are you doing cowboy hats in Oceanside that's one of the reasons," said Austin. Credit: Zito Hat Co.

Zito and his team are the hands behind the North San Diego County-based luxury, custom cowboy hat brand, Zito Hat Co. The unique fashion company creates handmade western-style cowboy hats using ...

SAN DIEGO — Baseball hats have been very, very good to two San Diego childhood friends. In this Zevely Zone, I visited Liberty Station to meet two branding geniuses. Is there anything more ...

Ashley takes you inside Zito Hat Co to meet hatmaker Austin Zito. You’ll quickly realize that a hat is far more than an accessory; hats have a rich and meaningful history and can be passed on ...

San Diego Aztecs Final Four shirt for $34.99 from Fanatics. Courtesy of Fanatics There’s so much more merchandise to choose from, like this kids San Diego State Aztecs Final Four shirt for $27.99.