Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot Handler that the company’s most iconic products have never been more of a force in pop culture.

It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot Handler that the company’s most iconic products have never been more of a force in pop culture. “We are a ...

NORFOLK, Va. — Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit examines ...

Among them are: The Mattel Creations event will be broadcasted ... In 1945, Elliot and Ruth Handler started their journey in the furniture sales and manufacturing business. After the success ...

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Ruth Handler, co-founder of Mattel, wants to create a doll that will encourage girls to be more than mommies. Said doll will be anatomically a woman with a wardrobe created by fashion designers.

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The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made of familiar faces.