Let’s Call Her Barbie” is an intriguing look at the creation of Barbie, a tale of the importance of following one’s gut and ...

Mattel was founded by Elliot Handler, his wife Ruth Handler and Harold Matson in 1945. Elliot Handler served in the U.S. Army ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

They found success and named their company Mattel, a combination of Matt and Elliot’s names. In 1946, Matson sold his share and Ruth Handler became the first president of Mattel. The company ...

Mattel, Inc. engages in the ownership of ... The company was founded by Elliot Handler, Ruth Handler, and Harold Matson in 1945 and is headquartered in El Segundo, CA.

It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot Handler that the company’s most iconic products have never been more of a force in pop culture.