CBS’s broadcast of Super Bowl LVIII in 2024 yielded an estimated $695 million in ad sales (including $60 million after the Chiefs-49ers game went into OT). “The clear winners Sunday night were ...

While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising ...

One of the best TV operating systems is Roku TV and it's usually reserved for streaming sticks. There are some TVs which have Roku TV built-in as their standard operating systems, though.

In the lead-up to Super Bowl LIX, however, Hurts downplayed the significance of the screensaver, saying he doesn't need it to remind him of anything. But you have to assume it serves as motivation ...

After two weeks of hype, and with a three-peat on the line, Super Bowl LVIII between the Kansas City Chiefs and the Philadelphia Eagles is finally upon us. The City of New Orleans is hosting its ...

made its mark on Super Bowl LVIII with a series of dynamic brand activations that generated widespread buzz. Through three of its award-winning subsidiaries-The Door, 42West, and Shore Fire Media ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Eli Blumenthal was a senior ...

Even though the Philadelphia Eagles turned Super Bowl LIX into a rout, viewers still watched in unprecedented numbers. According to Fox Sports, initial projected viewership stands at an average of ...

The NFL season comes to an end this Sunday when the Kansas City Chiefs and the Philadelphia Eagles play in Super Bowl LIX — a rematch of sorts for these teams. There's a lot at stake this Sunday.

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.