Real-Time Bidding (RTB) has revolutionized the online advertising landscape by allowing advertisers to bid for individual ad impressions in real time. This auction-based system enables advertisers ...

Bitmedia.io, the top crypto advertising platform, proudly announces the launch of its new Header Bidding technology for publishers. Prebid.js is changing ad ...

Smart Bidding in Google Ads has evolved to become an indispensable tool for PPC marketers. Its ability to leverage machine learning and real-time data is unmatched, but like any tool, its success ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Rajas Kshirsagar is a seasoned product manager specializing in advertising technology and programmatic solutions, based in ...

Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Smart Share (EM) announced that it received a notification letter from Nasdaq, dated January 31, notifying the company that it has regained ...

The U.S. Supreme Court rejected to hear a bid by Meta to avoid a multi-billion ... Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news.

Gravy Analytics collects location data through a real-time ad bidding process that allows companies competing to buy an ad to see customer IP address and more precise location data if enabled.

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...