New connector eliminates the analyst bottleneck, empowering CMOs and finance leaders to query live causal models, generate ...

As third-party cookies lose their grip on digital marketing and privacy regulations tighten, marketers haven't lost data; they've lost confidence. Deterministic attribution models ...

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about ...

Brainlabs reports that the organic media mix (OMM) is essential for CMOs to strategize organic investments, aligning ...

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its ...

Nestlé increases marketing spend to 8.6% of sales, focusing on social-first strategies to drive growth and enhance brand ...

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

Grocery Outlet's traffic is back, but baskets and margins lag as it rebuilds opportunistic deals, leans on private label, and ...

Awareness and conversion now account for 62.6% of total media spend, as CMOs shift budget toward acquisition and digital channels in pursuit of growth, according to a survey by Gartner, Inc., a ...

Scott Coker outlined his vision for his new MMA promotion, which is set to launch in 2027. He vowed to shake up the MMA ...

A decade ago, marketing leaders couldn't answer that question because they didn't have the data. Today, they have multi-touch ...

Ram Charan apologises for confusing Jasprit Bumrah at the Peddi promotion in Bhopal, clarifying a genuine naming mix-up amid the crowd energy and praising Bumrah’s performances.