Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

Create diverse, relevant, ethical and socially-aware brands for clients, corporations, communities and cultures. MA Graphic Branding and Identity will help you go beyond visual identity, typographical ...

A personal brand brings you business while you sleep. Your name becomes a magnet for opportunities, attracting high-ticket clients and lucrative speaking gigs without cold calls or constant pitching.

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

In this era of endless content, executives have never had more opportunities to establish a personal brand. And it’s not just beneficial for those leaders — employees and customers alike have ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...