Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

Before the final reveal, the brand uploaded multiple reels and photos with ... I love the packaging, the color and the smell. It's a perfect success This perfume is just sublime," @Sophie1813 ...

Instead of settling on a singular bouquet, sign your sweetie up for a monthly flower subscription to keep the love going well ...

Instead of settling on a singular bouquet, sign your sweetie up for a monthly flower subscription to keep the love going well ...

The fragrance industry is embracing artificial intelligence as a tool to create hyper-personalised scents, prompting ...

Be mindful of packaging: If you’re buying a perfume as a gift, or if you prefer a specific bottle design, make sure to check the packaging details. Perfume packaging can vary widely between ...

In the saucy new photos Luke Debono can be seen spraying his chiselled physique with the bespoke pizza shaped bottle. The perfume is the first scent launched by the pizza company – which has ...

Many of them, including This Works’ signature Deep Sleep fragrance, are created to the highest scientific spec in order to achieve maximum efficacy. “At This Works, assessing the impact of an aroma ...

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Billie Eilish Fragrances announces the launch of Your Turn, developed in partnership with Parlux. This new fragrance represents Billie Eilish Fragrances' next phase of growth trajectory and evolution ...