News

If you’re not confident in the difference you make to your customers, you can be sure your market isn’t either.
BET is making layoffs across multiple departments amid the broader wave of cutbacks at parent company Paramount Global.
The president of the expansion WNBA team in Portland is leaving the organization after less than three months on the job.
IWC has a starring role in the blockbuster. This is how the Swiss watchmaker raced to stay ahead of Hollywood's pace ...
Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...
A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the ...
The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...
With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.
“The transition of our marketing and operations functions will result in significant changes to team structures, including ...
Sons of Liberty Gun Works (SOLGW), a manufacturer of performance firearms and parts based in San Antonio, TX, has hired Sean ...
Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.
Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...