If you’re not confident in the difference you make to your customers, you can be sure your market isn’t either.

BET is making layoffs across multiple departments amid the broader wave of cutbacks at parent company Paramount Global.

The president of the expansion WNBA team in Portland is leaving the organization after less than three months on the job.

IWC has a starring role in the blockbuster. This is how the Swiss watchmaker raced to stay ahead of Hollywood's pace ...

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

“The transition of our marketing and operations functions will result in significant changes to team structures, including ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Witherspoon will be on stage as part of Newsweek's Women's Global Impact event in August. Ahead of that, she shared the details of Nissan's change with Newsweek, and spoke about what lessons she has ...

Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

"F1 The Movie" filmed an important opening scene at one of America's iconic racing locales — but not without some compromise ...

Before joining VML, Olety was at BBDO China, where he led creative teams for clients such as Mars Wrigley, Visa and ...