Why do so many people draw the Transamerica Pyramid wrong? As it turns out, the building plays a surprising trick on your brain.

An optical illusion is leaving people scratching their heads as they try to spot a second animal hidden among the image of a ...

Inspired by optical art, the limited-edition Original Cabin Optical presents a bold reinterpretation of RIMOWA’s iconic ...

Can you really believe everything you see? Optical illusions are a good example of how our eyes can actually be quite deceptive. What we perceive largely depends on our brain's ability to adapt and ...

Glass-like planes sweep across Daniel Mullen’s canvases, dancing across the color spectrum and rotating with mathematical ...

PUZZLE solvers have been challenged to crack this unique optical illusion that has baffled the minds of many. Only those with ...

Computer vision is normally unable to simulate psychological and neurological aspects of human vision, including our ability ...

Optical illusions are all over the internet, but it's rare to see them cropping up in the real world. Street artist Vile is ...

A British brand designed the optical illusion dress. It first went viral in 2015 after a mom posted a picture of it ahead of her daughter’s wedding. “Was that dress white with gold accents or ...

The resulting optical illusion wasn’t a supernatural apparition: Instead, it was the product of a scientific phenomenon known as afterimages. Brown wanted Spectropia to act as a bulwark against the ...

Optical illusions test cognitive skills by challenging perception and observation. Finding four hidden faces in a picture within 8 seconds signifies elite observational abilities. Techniques like ...

This is the Necker Cube, an optical illusion discovered in 1832 by the Swiss crystallographer Louis Albert Necker. Just as the Necker Cube invites us to toggle between two realities, Rubin’s ...