Creating a logo that communicates movement and grace was crucial for branding the NBA, and West’s playing style provided the ...

MORE: NBA world mourns the death of Lakers legend Jerry West Yes, West is the NBA logo. While league has never officially revealed him as such, the designer, Alan Siegel, admitted he used a photo ...

Jerry West, the freakin' logo of the league ... He was one of the only living members of the 50 greatest players in NBA history not to come to Cleveland for the celebration during All-Star ...

Jerry West was a 12-time All-NBA performer who knew how to elevate his game when the lights shined the brightest. A defining figure in the NBA, Jerry West left a monumental legacy as a player ...

Haliburton has now played the role of hero in two improbable Indiana postseason victories. He drove the final nail in the ...

Golden State Warriors gaurd Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, who was the model for the NBA logo and was in many ways the original ...

Jerry West was a 12-time All-NBA performer who knew how to elevate his game when the lights shined the brightest. Jerry West names Michael Jordan as his favorite NBA player of all time.