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Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can ...

The Mentos jingle is back, but that doesn’t mean the mints can save you the way they did in the ’90s. The marketers at Mentos ...

This experiment investigates how two factors, cup material and presence of ice, influence the perceived taste of soda. A full factorial design with blocking was used, participants rated different ...

Then I asked him what he drank through the day. “I don’t have packaged juices or soda. But since it is summer and I feel thirsty, I carry blended fruit juice from home,” he said. Little did he know ...

Joe Goldberg, aka Penn Badgley, is returning to the Big Apple after three seasons of globetrotting in Netflix’s YOU. The fifth and final instalment of the hit psychological thriller starts streaming ...

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