With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Rob Sanchez is CEO of Anteriad, a leading provider of B2B marketing solutions. Data-Driven. Tech-Enabled. Growth-Obsessed. I never liked the saying, “Work smarter, not harder.” As an ambitious and ...

Former Google employee Kate Manser quit her six-figure job after experiencing four tragic deaths. It led her to travel and ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

Don’t be afraid of straying from your life and career plans, especially when you’re young, says longtime Google marketing ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

Falk is Principal of Falk Consulting LLC, providing consulting services to nonprofit organizations in fundraising, marketing ... Mather's people & culture strategy. She leads the human resources ...

This is where app marketing companies come in. These companies have access to a range of marketing tools and save developers time and resources they would have otherwise spent on developing an ...

When Scot Baddley retired in September after 20 years at the helm of the YMCA of Greenville, the Board of Directors ...

WDSU and its parent company, Hearst Television, are proud to announce the official live broadcast of the inaugural New ...

Prior to joining the Firehouse team, she was a staff writer for The Frederick News-Post, covering fire, law enforcement, court and legislative issues.