Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Connected and multimodal data bring together diverse datasets such as clinical trial results, patient demographics, claims ...

UK dealers could be missing out on millions in lost revenues due to leaving customer data segmentation on the “too difficult ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Founded in 1999, Salesforce remains one of the world's most popular and trusted software companies. At its core, Salesforce ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

A seamless digital experience can make or break a brand, according to – Samantha McClure, director of marketing at Cro ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

The competitive landscape of the brain ischemia market is shaped by key industry players committed to innovation in drug development and surgical methods. These players focus on novel therapies and ...

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...