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Campaignme.com on MSNPredictions 2025: The comeback of the marketing mix modelAs we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...
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Google releases its open source marketing mix model to allGoogle on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...
Three essential lessons new leaders may overlook from long-serving marketing and communications professionals.
Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...
Digital marketing expert, and agency founder, Ashley Bolser, reacts to Chinese AI firm DeepSeek bursting on to the scene as ...
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