Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

market researchers must segment and survey a wide range of stakeholders and customers, all of whom will have direct impact on new product potential. Over the past decade 99 per cent of drug trials ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

The pipeline operator also warned its marketing segment - which provides transportation, storage and logistics services - could come under pressure if a 10% tariff on U.S. energy exports continues.

Aon Appoints New CEO to Lead Middle Market Practice in North America CHICAGO, March 11, 2025- Aon plc, a leading global professional services firm, today announced Denise Perlman will join the firm to ...