A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

Entrepreneurs and business leaders who mismanage their brand risk losing trust, confusing their audience or damaging both ...

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Opinion: Starbucks’ Brittany Johnson says in-house counsel often see building a personal brand as risky, but when done ...

This time, we hear from a 64-year-old semiretired entrepreneur in Nashville ... taxes, retirement, personal finance and more - straight to your e-mail. Profit and prosper with the best of expert ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is ...

In an interaction with The Free Press Journal, we asked Biocon Founder and global business leader Kiran Mazumdar-Shaw about the meeting of branding and artificial intelligence, and also how she ...

Charged with rape, indecent assault and sexual assault, Brand appeared at Westminster Magistrates’ Court this morning where he confirmed his name, address and age in court. The BBC reported that ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc ... Accompanying the visual changes is the launch of a new brand platform titled 'The New Equation.' ...