A Style Rave Originated Content. Visit for more rave-worthy fashion, beauty, lifestyle and culture news. It’s the Jordan Brand’s moment. As the Nike-owned label marks its 40th anniversary, it’s ...

Color blocking is the star of the show of the Air Jordan 1 Mid ‘USA’. Royal blue dominates the sneakers and is found in the Nike/Jordan Wings branding, toe, vamp, laces, and outsole. Fire red appears ...

Man, Nike really hit Generation Z in the heart with this one. The legendary game "Minecraft" seems to have reared its head in ...

Jordan Brand has been an integral part of France's Quai 54 Streetball Tournament, collaborating on the Jordan Luka 4 this ...

This is one of the best deals on Air Jordan shoes that I've ever seen, and I do this for a living. Scheels is selling Air Jordan XXXIX Basketball Shoes for only $100 right now. The list price of ...

Today the gamut includes everything from pony-hair printed low-tops to ol' reliable canvas kicks—along with the requisite training shoes, running shoes, and basketball shoes. Figuring out where ...

The newest Jordan Luka 4 will come in a vibrant color ensemble of Light Arctic Pink/Opti Yellow-Laser Orange-Black. The shoes are meant to resemble the vibrant colors of a freshwater fish ...

From a new price $134.77 Cheap! 16.9% off ...

Three-way shoe collaborations are no longer a rarity in the sneaker world. In fact, Jordan Brand has several highly anticipated collaborations with other artists and designers coming out just this ...

At the heart of this marketing evolution is NBA sensation Luka Dončić. His inclusion in the latest Jordan Brand commercial, titled “The Trial,” not only spotlights his on-court genius but also mirrors ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City.

When one of the wildest trades in NBA history landed Luka Doncic ... a man so bad have shoes that nice? Fans can get in on the fun by visiting badluka.com, which directs to Jordan Brand's official ...