Lay's is adding a new potato chip flavor, inspired by a popular dish in Thai cuisine, to its lineup. The snack brand announced the release of its new Thai-Style Red Curry Lay's days after ...

In April, Lay’s introduced three new flavors to its lineup: bacon grilled cheese flavored potato chips, Valentina hot sauce and lime flavored potato chips and the wavy Korean-style fried chicken ...

Once they're trimmed down, the recipes go to Frito's-Lay's experts, who bring the final ideas to life one potato chip bag at a time. 'We are always looking to our consumers to inspire the next ...