Computer Weekly9h
L’Oréal: Making AI worth it
No stranger to advanced technologies, cosmetics firm L’Oréal is partnering with IBM on GenAI capabilities to support its ...
Marketing Dive10y
L?Oreal?s Makeup Genius app for beauty testing focuses on experience
own handheld devices. While 2D try-on tech has been increasing in popularity among online and in-store merchants, ModiFace said 3D is naturally progressive step (see story). L?Oreal continues to take ...
Business Insider India5y
L’oreal’s India business grows as selfie-lovers want their photos to be ‘worth it’
L’oreal now wants to be a beauty tech company ... chasing beauty tech as it acquired a Canadian tech company called Modiface. The company uses augmented reality to help consumers try different ...
Business Insider India5y
Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oreal has found a way around that.
In March 2018, it acquired ModiFace, a company that builds custom augmented reality applications for makeup brands. ModiFace applications such as Virtual Makeover and Hair Color let users try ...