King’s Hawaiian’s former logo, adopted in 2018, included a thin, uppercase serif font, encased in a pointed crown and ...

King's Hawaiian is marking its 75th anniversary with a brand refresh, complete with a new logo and retail packaging in July.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized ...

Coinciding with its 75th anniversary, iconic bakery King’s Hawaiian has unveiled a new visual identity designed by US ...

King’s Hawaiian is undergoing a rebrand to celebrate its 75th anniversary. The new packaging features a red, yellow, gold and ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinctive bright-orange packaging, is retooling its branding as ...

The company has been bringing people together since 1950 when Robert Taira opened his first bakery in Hilo, Hawaii.Still family-owned and operated to this day, King's Hawaiian continues to use the ...