Ohio voters can register online, by mail, or in person before Oct. 6. Officials urge residents to check and update registration ahead of Election Day.

The only way to tell if your registration software is costing dollars is by tracking users as they move through the buyer’s journey. Most registration platforms offer data to help you improve results.

By shifting from a passive web presence to an active, editorial-driven approach, SaaS leaders can turn their websites into powerful growth engines.