While the sign is indeed located in the Hollywood Hills area of the Santa Monica Mountains atop Mount Lee, the Sunset Fire is currently blazing in the Studio City area of Los Angeles and would need to roam eastwards and cross the tarmacked Highway 101 before it could climb the hills and engulf the landmark.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

Many fabricated images shared on Meta's platforms falsely depicted the ‘Hollywood sign’ or surrounding areas in flames.

As the Los Angeles fires continue to blaze through large parts of the California coast, burning iconic landmarks, beloved businesses and even famous filming locations to the ground, viral videos and photos on social media have left many wondering: Is the Hollywood sign on fire?