Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

What Google is doing is still having a major effect on the freshness of data that SEO tools are able to deliver. There are ...

Google's new Search Labs experiment, 'Ask for me,' uses AI to call local businesses (currently nail salons and auto repair ...

Google has introduced "Ask for Me," a new experimental feature in Search Labs that automates calls to local businesses.

For people who hate making mundane phone calls, Google has an AI solution.

Google says it has begun requiring users to turn on JavaScript in order to use Google Search, possibly in an effort to block ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler ...

Google is trying out a new tool that lets AI call businesses to ask questions for you. The feature, called Ask for Me, ...

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

With over 91% of the global search engine market share, it remains the first stop for billions looking for answers. Whether ...

Thanks to the screenshots OP attached, many of us were able to follow suit, some waiting a few hours in the customer support ...