Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google's new Search Labs experiment, 'Ask for me,' uses AI to call local businesses (currently nail salons and auto repair ...

Google has introduced "Ask for Me," a new experimental feature in Search Labs that automates calls to local businesses.

For people who hate making mundane phone calls, Google has an AI solution.

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

Google is trying out a new tool that lets AI call businesses to ask questions for you. The feature, called Ask for Me, ...

With over 91% of the global search engine market share, it remains the first stop for billions looking for answers. Whether ...

Thanks to the screenshots OP attached, many of us were able to follow suit, some waiting a few hours in the customer support ...

Marketers must focus on creating high-quality, informative content that moves beyond traditional SEO practices.

Google launches AI-powered "Ask For Me" to make business calls, starting with auto repairs and nail salons. Google's "Ask For Me" AI makes calls to businesses for price quotes and appointments. The ...

Google is widely used for information, but some searches may result in legal repercussions. Governments utilize advanced ...