Italian brain rot is a niche form of memes that went viral in January 2025 ... To me it truly has no meaning unless you speak Italian. It has an overall goofy vibe. It’s only purpose to serve is if ...

A new social media trend is leaving parents confused and teachers frustrated. Coined “Italian Brainrot,” the trend features ...

It’s all about turning goofy Italian stereotypes into absurd ... De Nittis also warns that if the whole strategy is just copying memes, brands will fade away and end up becoming forgettable.

If you’ve spent any time on TikTok lately, especially on the Italian side of the app, you’ve probably stumbled upon the chaotic, AI-generated world of Brainrot Animals.

If your child has suddenly started yelling "ballerina cappuccina" in a cartoon accent or calling their sibling "champanzine ...

That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the ...

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant ...

Like most social media terms, there isn’t one good definition of brain rot. Sometimes, it describes memes and slang (used in a sentence: “Skibidi toilet is brain rot,” according to TikTok ...

It simply arrives, spinning silently or with ominous music. Brain rot memes thrive on overstimulation, nonsense logic, and dense cultural layering. They often parody digital information overload ...

Like most social media terms, there isn’t one good definition of brain rot. Sometimes, it describes memes and slang (used in a sentence: “Skibidi toilet is brain rot,” according to TikTok ...