Want to smell unforgettable? These 7 men’s colognes, from spicy gourmands to clean marine scents, are the ones women can’t ...

In a world of tariffs and inflation, it's nice to hear that one beauty location is taking a different stance, and freezing ...

Here’s our breakdown of five fragrances from this iconic Australian label—and why we're customers for life. Hwyl is a Welsh ...

Christian Dior was notoriously superstitious, and lucky charms, from the Rose des Vents eight-pointed star to the fer à ...

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers ...

Style is in full bloom in L.A., with brands from Louis Vuitton to Skims to Chanel launching new products, opening locations ...

As temperatures rise, UAE shoppers turn to lighter, fresher scents-Big Lab tracks the growing interest in summer-ready perfumes and seasonal collecti ...

The biggest names in music, film, TV and fashion ascended the steps of the Metropolitan Museum of Art in New York.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Pierre Gasly knows a thing or two about pressure. As a Formula 1 driver, he’s spent most of his adult life operating at ...