CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles ...

When Frances Tiafoe steps onto the Australian Open court for his first match of the 2025 tournament, there will be no mistaking his kit change.

Frances Tiafoe wore Lululemon to defeat French pro Arthur Rinderknech in the first Men's Singles round at the 2025 Australian Open on Monday. Tiafoe's new sponsorship deal with the Canadian sportswear ...

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Frances Tiafoe has a career high world ranking (World No. 14 for those keeping score at home), and he's rising the ranks thanks ...

Tennis upstart Frances Tiafoe just won his first professional tennis tournament, and he's now launching straightaway into a pro career, per a Washington Post article published earlier this week.

Tiafoe is the first ATP player to be signed by Lululemon as the brand had previously partnered with Leylah Fernandez in 2022. Before Frances Tiafoe, Lululemon had forayed into the tennis world ...

Frances Tiafoe Jr. is a professional tennis player from the United States, born on0, 1998. He achieved a career-high ATP singles ranking of No. 10 on June 19, 2023, becoming the first Sierra Leonean ...

Frances Tiafoe has thrown up during a first-round match at the Australian Open along the way to a five-set victory Credit: AP Credit: AP MELBOURNE, Australia (AP) — Frances Tiafoe threw up ...

In the Round of 16 at the Brisbane International Presented by Evie on Wednesday, Giovanni Mpetshi Perricard (ranked No. 31) takes on Frances Tiafoe (No. 18). In Tiafoe’s last competition ...