From scalp saviours to makeup must-haves, we’ve tested 15 exciting new beauty products to see if they truly live up to the hype.

Valentine's Day is fast approaching and if you want to treat your special someone to a special treat without breaking the ...

I love wearing makeup, but the gym is the one place I’ve never thought to show up with a full face beat. The thought of sweat ...

From Morphe’s reimagined brush collection to Fenty Beauty’s brand new setting spray, January’s latest beauty drops are coming ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beauty lovers are seriously impressed with the latest selection of products from high-end brands and designer names ...

These days it seems like there is a dupe for everything. And that’s because people want high-quality products but not the ...

Another favourite primer is the £25 Prep-Set-Glow spray from Iconic London, loved by Olivia Bowen — who was the runner-up in ...

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

Nobody has time to apply lip balm a zillion times a day—and this Lanolips mask is proof that a good balm can stay put. Its ...

Fenty foundation is available in different skin tones and types, making it easier to find a foundation to complement your ...

Millie Court, the 2021 champion, was often seen sporting a glossy pout courtesy of Fenty Beauty's Gloss Bomb (£19), known for ...