Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

By Bruce Schneier and Nathan Sanders Eighteen months ago, it was plausible that artificial intelligence might take ...

Microsoft Advertising guide says AI assistants and generative search are reshaping retail discovery, pushing marketers to ...

Implementing these changes “helped to increase mentions of HubSpot in AI answers by 58 percent, and the number of times ...

Learn how Amazon sellers can use AI ecommerce optimization to boost visibility, automate tasks, forecast inventory and scale ...

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead ...

Eighteen months ago, it was plausible that artificial intelligence might take a different path than social media. Back then, AI's development hadn't ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

A practical guide to local SEO for service contractors, explaining how Google rankings work, why reviews matter and how ...

Discovery has moved upstream, and AI is quickly becoming the place where shoppers build the shortlists that shape every ...

Groupon (GRPN) upgraded to Buy after selloff; strong billings, accelerating revenue growth, buybacks and FCF support rebound.

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...