The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

Directed by Dan Scanlon, the movie is set in an urban fantasy world and takes place in the modern day, where fantasy creatures make up the world’s everyday population. Onward focuses on two elf ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Scientists Discovered Something Kinda Alarming: The Universe Shouldn't Actually Exist Look inside the Breakers, a 70-room, ...

We recently published a list of 12 Best Beauty Stocks to Buy According to Hedge Funds. In this article, we are going to take ...