We look at how brands leverage the enduring appeal of cat memes in moment marketing to create relatable, humorous, and ...

YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, following TikTok's success with ...

In addition to a full day of creator showcases, the Myntra Glammys, powered by Grazia, also makes a comeback. This awards ...

In addition, Jon Benninger, VP and market leader, SupplySide, was also recently selected as Industry Icon for Philanthropy ..

Winning The Drum Awards for Experiential Hybrid Event Gold is On Board Experiential and Sephora with ‘SEPHORiA: House of Beauty’. Here is the award-winning case study.

"The entertainment value will be epic," the billionaire said.

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

It’s been more than 70 years since Longines unveiled the first Conquest model and despite numerous evolutions, revamps and ...

The Jake Paul vs. Mike Tyson fight redefines talent and influence, blending tradition with spectacle to captivate audiences ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Ideas To Get You Started Hip-hop is more than simply a musical genre; it is also a powerful cultural movement that has had a ...