Most companies base their market segmentation on available fields in their CRM ... The people in your various segments should be defined and targeted based on different goals within your business.

Sales representatives should be able to assign their clients to one of the defined segments by their basic attributes ... Unlike the consumer market, segmentation of corporate target audiences is ...

As an under-served and excluded consumer group, it was critical to define and understand people ... we developed the first segmentation available for application across the financial services market ...