It also has a more contemporary custom font to help “differentiate Walmart from the crowd.” The colors, now True Blue and Spark Yellow, stay true to the "retailer’s most recognizable tones." Meanwhile ...

"It wasn't about following conventions, but about creating objects and moments that capture our memories for years to come," Nasera Alayon Méndez told Newsweek.

See the custom Chiefs and Kansas City-themed designed patches that are a hit with fans wanting to make their team apparel ...

Walmart is getting a makeover inspired by a trucker hat. Yes, you read that correctly. Walmart has unveiled a whole new look ...

Walmart said it will begin applying the refreshed branding across various channels and customer touchpoints, including its ...

Walmart's new updated brand identityis a fusion of the character that shaped the company for more than half a century. The ...

“While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us, ...