The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Just remember, you don’t have to write a novel! Whoever receives your holiday greeting will be so excited to receive your “Merry Christmas” wishes, no matter how simple they may be. Fortunately, if ...

John Lewis is renowned for its heartwarming and emotionally resonant Christmas ads. This year's ad continues this tradition, ...

We pivoted to using user-generated content (UGC) in the ads, featuring actual customers. Testimonials, before-and-after photos, and authentic stories replaced polished studio shots. The revised ads ...