To quote Barry Schwartz from his book: “The Paradox of Choice: Why More Is Less”, “On the other hand, the fact that some choice is good doesn’t necessarily mean that more choice is better”.

Daniel, appreciate the time. The Barry Schwartz book – I think it was about 20 years ago it came out – The Paradox of Choice: Why More is less. You quoted this in a recent piece you put out.

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