Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

The brand behind the Bushwick Birkin will officially take over the nostalgic OMG Jeans store in Manhattan's Soho neighborhood ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

GOZOOP Group has hired Vipul Arora as Director - Brand Solutions. This move will further strengthen Gozoop’s leadership towards its vision of building India’s self grown independent network. In his ...

Holiday spending may break a 2019 record. Natural Grocers expects to open here by February. Local judges will get some more ...

This mismatch proves problematic for brands in categories like beauty, wellness, and apparel that rely on authentic female engagement. Influencer marketing: building loyalty or just driving sales?

Building a brand identity involves creating a story that resonates deeply with your audience — and with these key steps, ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

One Army veteran and his family have a brand-new place to call home tonight, free of charge, thanks to the charity of two ...