Katie Holmes proves once again that she has a flair for subtle but striking changes. Her hairstyle is the perfect inspiration ...

We are now witnessing the ripple effect of her revitalization of the boho chic aesthetic, thanks to brands like Chloé and ...

This May, elevate your spring wardrobe with edgy floral dresses, sheer fabrics, and punchy purple hues. From moody prints to ...

If you are looking for a playful and trendy style, the bubble braid ponytail is the way to go. This fun hairstyle is the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Model, actress and It-girl Poppy Delevingne teams up with high street brand Nobody’s Child for an exclusive collaboration.

Ruffled boho dresses are everywhere this summer – and for good reason. They're floaty, flattering, and an easy way to look ...

The toe ring sandal trend is here to declare that feet deserve some accessorization, too. But it doesn’t have to be gouache ...

Dad jorts have officially bypassed cut-offs as the hot-girl style of the summer, freeing you from the turmoil of front ...

Isn't it funny how fashion is so cyclical? It's almost guaranteed that every trend will become popular again. If you've been ...

As summer collections are starting to arrive in new-in sections, you’ll find no shortage of floaty, ruffled dresses that will be a trusted sidekick for all of your hot weather plans. Brands that have ...