Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

As food companies face pressure to eliminate artificial dyes, experts weigh in on the natural alternatives that could replace ...

As artificial food dyes are becoming increasingly ... Other natural dyes include annatto extract (yellow) from the seeds of the tropical tree Bixa orellana and blue-to-brown colorants produced ...

“It’s interesting how the most exotic ... plant, animal or mineral sources are exempt, but have been evaluated by the agency. Health advocates have long called for the removal of artificial ...