Looking ahead, Upasana Joshi, Research Director at IDC, estimated that Apple will continue to outpace the overall smartphone ...

The company has heavily advertised AI features since the latest iPhones were released in September.

It's not just about adding support for additional languages, though. Apple Intelligence's growth hinges upon Apple releasing more devices that can support those features. Right now, the AI tools are ...

Apple reported its “best quarter ever,” posting a quarterly revenue of $124.3 billion in the first quarter of FY25, up 4% ...

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on ...

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

While there is no fixed date for an iPhone SE release, several of Apple's second-tier products have launched in the late ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook. On the conference call Thursday, Cook said that the year-over-year performan ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...