Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on ...

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Says iPad performance was driven more by iPad Air and entry level iPad than top-level iPad. Says very comfortable with channel inventory ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in ...

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt ...

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...