The genesis of the "SE" brand beginning with the iPhone is somewhat of an urban myth. The Indian Express goes back to the '90s to uncover how Apple's SE products first began to take shape.

Something brand-new is in the works from Apple. And we know exactly when it will arrive. Chief Executive Officer Tim Cook has ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Apple is back advertising on X, despite ongoing content moderation concerns and shifting Big Tech dynamics under Musk.

Unlike the jury in Google's trial in San Francisco, U.S. District Judge Yvonne Gonzalez-Rogers largely sided with Apple in an 185-decision that defined the Play Store and Apple's iPhone app store as ...