(Reuters) - Amazon.com has launched a low-cost ecommerce service called Amazon Haul for select customers giving them a selection of products at $20 or less, the online retail giant said on Wednesday, as it looks to take on PDD Holdings' Temu.

Amazon Haul is a new mobile-only experience within the Amazon app that offers dozens upon dozens of ultra-affordable products, including fashion, home goods, tech accessories, and even jewelry. While Amazon normally heralds Prime at every opportunity, it’s not featured here.

Haul is Amazon’s response to Chinese marketplaces, which have seen rapid growth in the United States from cost-conscious shoppers looking for cheap products, according to Neil Saunders, managing director for retail at GlobalData. “The value retail ...

Amazon's Haul feels like a cheaper, crummier version of the cheap and crummy Temu. That might change, but for now, I was disappointed.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

The e-commerce giant had been talking about launching a similar discount store with all items priced under $20. It launched in beta today and is available as a separate tab on the Amazon phone app, titled Haul.

Amazon has launched a new, mobile-only shopping service called “ Amazon Haul ,” which touts low-cost items of $20 or less. Some consumer experts are seeing it as a new way to counter the two sites – Temu is a Chinese-owned site based in the U.