The mascots naturally play an important role, who are more like yokai entities rather than someone in an oversized suit. In ...

Adapting a YA slasher novel, director Eli Craig tries to pass off a lack of originality as "meta." The result is neither ...

From Tony the Tiger to Compare the Market’s famous meerkat, the greatest mascots transcend advertising to become cultural icons. They build brand loyalty that lasts generations. And their ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

One might even describe Will Smith as an early adopter of algorithmic filmmaking. There was a period where people thought ...

Designed in a manga style, Luce aims to engage young believers. Many mascots serve as the faces of motivational or advertising campaigns, and companies frequently use these characters to promote ...

We learn that Frendo began life as an advertising mascot for Baypen corn syrup, a local business empire founded by the great-grandfather of Cole (Carson MacCormac), the one rich kid in town.

Mr. Peanut is known to be an iconic mascot and advertising logo, but surprisingly, after all these years, he has also finally ...

After a star-studded Opening Day in Japan on Tuesday, the Tokyo Series wrapped up with a Dodgers sweep of the Cubs at the ...

Younger McDonald's fans will be unfamiliar with Uncle O'Grimacey, but this green relative of the Grimace character has made a ...