The Russo brothers' Netflix flm fails the graphic novel from on which it is based and the vision of its author, Simon ...

The mascots naturally play an important role, who are more like yokai entities rather than someone in an oversized suit. In ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

One might even describe Will Smith as an early adopter of algorithmic filmmaking. There was a period where people thought ...

Mr. Peanut is known to be an iconic mascot and advertising logo, but surprisingly, after all these years, he has also finally ...

Michigan State University is more than just a college campus—it’s a space for academics, traditions, student spirit and ...

After a star-studded Opening Day in Japan on Tuesday, the Tokyo Series wrapped up with a Dodgers sweep of the Cubs at the ...

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

The early idea for Promise Mascot Agency was going to be very different from Kaizen Game Works' open world detective ...

The Port was on Fast Company's main list of 50 innovators, topped by self-driving car maker Waymo and chipmaker Nvidia. Four ...