Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...