Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

How to create a new Web Forms project. The file structure of the Web Forms project. How to run the project in Visual Studio. The different features of the default Web forms application. Some basics ...